Table of Contents

• Prefaceix 
• Introduction: The Enchilada Story1 

• Part One: Preparing for Effective Communication

  7 
• 1. The Big Brain and the Little Brain9 
• 2. Why Moments Matter12 
• 3. Moments Create Legacies—Good or Bad17 
• 4. The Circle of Influences22 
• 5. Under the Influences28 
• 6. The Biggest Influence on You Is You32 

• Part Two: Encountering the Moment

  43 
• 7. An Encounter—the Opening Act45 
• 8. Big Brain and Little Brain in the Moment49 
• 9. Every Conversation Is an Opportunity54 
• 10. The Paradox of Communication Tools61 
• 11. Managing Multiple Moments—the Social Media Effect67 
• 12. Attack of the Little Brain—What You Can Do73 
• 13. Big Brain and Little Brain—the Perpetual Race77 
• 14. Finishing the Encounter80 
• 15. What Legacies Are You Creating?83 

• Part Three: Recognizing the Opportunities in the Moment

  87 
• 16. Awareness89 
• 17. Tone96 
• 18. Words104 
• 19. Control112 
• 20. Time119 
• 21. Responsibility126 
• 22. Power132 
• 23. Your Legacy Bank and Baggage138 

• Part Four: Applying the Seven Principles of Big Brain Communication

  143 
• 24. The First Principle: Stay Aware of the Legacy of the Moment145 
• 25. The Second Principle: Keep Your Big Brain in Control149 
• 26. The Third Principle: Choose the Correct Tone152 
• 27. The Fourth Principle: Choose the Correct Words156 
• 28. The Fifth Principle: Choose the Right Time160 
• 29. The Sixth Principle: Accept Responsibility 166 
• 30. The Seventh Principle: Use Power Wisely169 

• Afterword

  173 
• Index175 
• About The Author183