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The Secrets of Successful Communication
by Kevin McCarney
To make every conversation count, you need to know how to have great encounters—in person, online, and on the phone—with your customers, colleagues, clients, family, and friends. When you learn the secrets of the Big Brain and the Little Brain – the two "communication brains" we all use – you'll discover how to:
Create positive results in every communication every day
Prevent outside influences from affecting what you say
Spot when outside influences are affecting others
Turn each conversation into an opportunity
Discover the kind of effective communication that leads to success.
A business thrives with every great encounter and suffers with every poor one.To create positive results in every communication every day, you need to understand the secrets of the Big Brain and the Little Brain—the two "communica- tion brains" we all use.Your Big Brain is your key to happiness and success, while your Little Brain is always close by, waiting for an op- portunity to jump in the way and get you in trouble.
Entrepreneur and community leader Kevin McCarney shares the lessons he has learned from more than one million encounters with people of all kinds as he worked his way through the customer service industry, eventually building one small restaurant into a $15-million- a-year multiunit business serving over 4,000 customers every day.
The first book in the Big Brain vs. Little BrainTM Communication series, The Secrets of Successful Communication distills the nebu- lous world of interpersonal rela- tionships into a simple, entertaining guide to effective encounters. Filled with great examples of the pitfalls and benefits of communication, the book offers life-changing tools for everyone who deals with people every day and who understands the value of great interactions with cus- tomers, colleagues, clients, family, and friends.
Written for those who deal with people daily and see the value in improved interactions, The Secrets of Successful Communication offers life-changing tools.
The book is available now from a variety of fine booksellers and from the publisher.
BUSINESS & ECONOMICS/ Business Communication
Published by O'Connell House.