“I wasn’t wise in sending the email out. I shouldn’t have done it. I really wasn’t thinking when I did it… I am not a racist, but I do think I need to apologize again with different words.” – Marilyn Davenport

FULL STORY

Orange County Republican Marilyn Davenport sent an email with Barack Obama’s face superimposed on a chimpanzee’s with the words, “Now you know why – No birth certificate!”

LESSON: It’s not just the alarmingly offensive nature of the Email; Davenport makes our list for falling into the trap of speed messaging. Even if we ignore the time she spent in Photoshop – which should have allowed ample time to reconsider – Davenport would have benefited from the Time Parachute Tool, which suggests specific waiting periods. For Email: wait thirty minutes; it will be on the other person’s computer forever. (Or in this case, all over the internet!). Learn more about the Time Parachutes Tool on page 121.

Live Big – Think Big – Give Big

© 2011 Kevin T. McCarney. All rights reserved.

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The Apology Tool

(for more on this topic, see page 128 in the book)

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